Think More

 

CHAPTER 14.0

SHOES

CHAPTER 14.1

Where Do Shoes Come From?

The Environmental Protection Department (EPD)’s 2015 report, Investigation on the Sources and Fates of Marine Refuse in Hong Kong, categorizes marine debris into eight major types. Shoes are not listed as a distinct category but are grouped with clothing, towels, and hats under “Cloth.” The report notes that of the approximately 15,000 tonnes of marine debris collected annually in Hong Kong, “Cloth” constitutes no more than 2%, or roughly 300 tonnes. This makes it challenging to discern the specific contribution of shoes to the total.

Data compiled from:My Nature Diary

The 2% may seem minor, but it’s far from insignificant. Since 2021, My Nature Diary, a platform dedicated to marine debris issues, has meticulously catalogued sea waste, revealing that “clothing/footwear/bags” number in the thousands annually and have repeatedly ranked among Hong Kong’s top ten marine debris types.

The variety of shoes found in marine debris is vast. Based on nearly a decade of beach cleanups by The Green Earth, flip-flops dominate, followed by sandals, canvas shoes, hiking boots, high heels, pointed-toe shoes, and Crocs. Brand-wise, there’s no shortage of name-brand trainers like Adidas, Nike, and New Balance, alongside counterfeit Gucci sandals. Beaches resemble a miscellaneous shoe stall, with everything imaginable.

Flip-flops, lightweight and buoyant, can float across oceans, so their abundance is unsurprising. However, it’s worth noting that heavier shoes likely sink to the seabed before being noticed, suggesting the total weight of shoe debris far exceeds the 300 tonnes reported for “Cloth” in EPD’s report.

You might wonder: unlike single-use items like plastic bottles, cigarette butts, or food packaging, how do shoes and clothes end up numbering in the thousands? To answer, let’s first explore the sources of marine debris in Hong Kong.

Waterfront and Water-Based Activities: Shoes are often swept away by waves during beach play or lost while kayaking. Operators of speedboats ferrying tourists to outlying island beaches note that passengers wading to board, often juggling beer, children, or distracted by taking photos, frequently lose their shoes, joining the “flip-flop dropout club”.

Vessels: Items are accidentally or deliberately dropped from fishing operations (e.g., fish farms, fishing boats), yachts, cargo ships, or cruise liners. The latter is particularly deplorable.

Runoff from Rivers and Drainage Channels: Household waste, including shoes, is easily washed into rivers, especially during heavy rain or typhoons.

Shoes collected by My Nature Diary members in a single day at Fan Lau, Lantau Island, in 2021, totaling 1,645 pairs.

The striking “shoe array” in the image was collected by members of My Nature Diary during a 2021 cleanup at Fan Lau, Lantau Island. A record-breaking 1,645 shoes were gathered in a single day, with over half being flip-flops. The cleanup’s initiator Yeungs, known as “Sheeppoo” remarked, “That day, we were truly shocked by the sheer number of shoes.” Similar scenes have since been observed at other beaches, creating a spectacular sight.

CHAPTER 14.2

Shoes Brought by the Flood

This peculiar “shoe storm” was sparked by Typhoon Lionrock in October 2021, which broke Hong Kong’s record for the highest single-day rainfall in October history. The torrential rain warning lasted an unprecedented 20 hours and 5 minutes. The typhoon’s vast reach swept across nearby cities, carrying household waste from the Pearl River, Hong Kong’s rivers, and surrounding areas into the western waters of Hong Kong. Lightweight plastic items like flip-flops, alongside plastic bottles, formed a formidable army of marine debris that surged onto beaches.

Shoes Collected by The Green Earth at Lung Kwu Tan after the “Debris Surge”

Similar incidents of marine debris flooding Hong Kong due to heavy rain or typhoons include the June 2016 storms in Guangxi and Guangdong. In mainland China, this is termed “major flooding.” The floods swept debris from a 900-kilometer stretch along rivers in cities like Liuzhou, Guilin, and Foshan, channeling it through the Pearl River Estuary. Approximately 240 tonnes of debris inundated government beaches in western Hong Kong, such as those on Lantau Island, equivalent to a quarter of the total beach waste collected in 2015. Then-Chief Executive Leung Chun-ying took the rare step of mobilizing multiple bureau secretaries and senior officials to clean up the mess.

The Environmental Protection Department’s report notes,"Cargo container lost at sea from cargo ships in severe weather is a very rare and exceptional occurrence. Refuse resulted from lost cargo is not regarded as marine refuse in normal circumstances." Though rare, these events are noteworthy.

CHAPTER 14.3

61,000 Pairs of Nike Shoes: Inspiring Marine Debris Research

Image Credit: Tracey Williams

In May 1990, the cargo ship Hansa Carrier, en route from South Korea to the United States, encountered a storm south of the Alaska Peninsula. Twenty-one 40ft containers fell overboard, five of which carried 61,000 pairs of Nike trainers, scattering them across the sea. This incident became known as “The Great Shoe Spill of 1990.”

Curtis Ebbesmeyer, Image Credit: Wikipedia

You might recall a similar cargo ship accident that released tens of thousands of bath toys—yellow ducks, red beavers, and more—into the ocean. However, the outcomes differ. The Nike trainers, each marked with a unique serial number, sparked an idea in oceanographer Curtis Ebbesmeyer. By collecting data on the shoes’ drift and stranding locations, he could enhance understanding of ocean currents and track marine debris movement.

Individual efforts have limits, so Ebbesmeyer launched a citizen science initiative, rallying beachcombers in Washington State, Oregon, and British Columbia, Canada, to participate. This led to the formation of the Beachcombers’ and Oceanographers’ International Association, a non-profit organization that publishes Beachcombers’ Alert, a magazine tracking global marine debris dynamics.

The real experts are among the public. These beachcombers—enthusiasts, amateur collectors, and environmental volunteers—are passionate about ocean flotsam. Beyond aiding scientific research, they organize “swap meets” to pair single shoes into wearable sets for personal use or resale. Some acquired drift shoes for about $20 (a quarter of their original price), which, after cleaning, remained wearable.

CHAPTER 14.4

Where Do Shoes Go?

In 2022, global shoe production reached 23.9 billion pairs, a 7.6% increase from the previous year, enough to provide every one of the world’s 8 billion people with three pairs on average.

While we couldn’t find specific data on the number of shoes purchased annually by Hong Kong residents, we obtained market data for trainers. In 2025, Hongkongers are projected to buy an average of 2.66 pairs of trainers per person, with this figure expected to rise steadily to 3.22 pairs by 2030.

Image Source: Netflix (Note: The man in the image is Eric Liedtke)

Buying two or three pairs of trainers annually may seem modest, but shoes are not disposable items discarded after a few uses. When combined with casual shoes, work shoes, and other footwear, it doesn’t take long to fill a shoe cabinet.

“No one "needs" a new shoe, t-shirt or blazer. People simply need a "reason" to consume more”

This isn’t the rhetoric of an environmental group but the heartfelt words of Eric Liedtke, former adidas Brand President. In the documentary "Buy Now: The Shopping Conspiracy", he reflects candidly on his past role as an executive, tasked with boosting sales and profits by creating unnecessary consumption.

How do footwear companies create demand? According to Statista, Hong Kong’s sneakers market is driven by “limited-edition” hunger marketing and “luxury brand collaborations” that craft compelling brand stories (see table).

For example, in 2019, adidas partnered with Prada to launch trainers and a bowling bag. Meanwhile, adidas’ rival Nike collaborated with Dior in 2020 to create a highly publicized limited-edition luxury trainer priced at US$2,200 (HKD$17,000).

Statista projects global trainer revenue to reach $1.56 billion in 2025, with the market expected to grow at a compound annual growth rate of 6.08% from 2025 to 2030. Nike and adidas, the two leading trainer brands, are vying for this lucrative market, collectively producing 1 billion pairs of shoes in 2023.

Imelda Marcos, the Philippine First Lady with Over a Thousand Pairs of Shoes

In 1986, when the Marcos regime collapsed, protesters stormed the presidential palace and discovered a trove of luxury goods, including 1,060 pairs of shoes from brands such as Christian Dior, Givenchy, Chanel, and Ferragamo.

At the time, widespread poverty plagued the Philippines, with many struggling to afford basic necessities. The First Lady’s collection became a focal point of public outrage and evidence of the Marcos family’s extravagant and corrupt rule. Part of the collection is now housed in the Marikina Shoe Museumin the Philippines.

CHAPTER 14.5

What to Do When Your Shoe Cabinet Overflows?

People buy shoes for many reasons — or sometimes for no reason at all. When your shoe cabinet is overflowing, styles become outdated, shoes develop an odor, or they “fall apart” from disuse, what do you do? Do you give them away, clean them, repair them, recycle them, or simply discard them? In recent years, some organizations have claimed they can dismantle and sort recycled shoes, giving them a new life. Recycling has become a potential solution, but it still requires careful consideration.

CHAPTER 14.6

Singapore’s Recycling Programme Exposed

Image Source: Reuters Report

In July 2021, U.S. petrochemical giant Dow Inc., in partnership with the Singapore government, launched a programme to collect second-hand shoes, claiming their rubber soles would be ground into granules for running tracks and playground surfaces. The initiative saw enthusiastic participation, collecting over 400,000 pairs of shoes.

A year later, Reuters journalists conducted a six-month investigation (with video evidence), embedding GPS trackers in 11 pairs of shoes and depositing them in recycling bins across Singapore. The findings revealed that all tracked shoes were sent far away to Jakarta, Indonesia, and southern Singapore islands, where they were sold on second-hand markets.

Environmental groups criticized Dow for exaggerating its green commitments, accusing the programme of greenwashing to polish the company’s image. Indonesian officials labeled the exports as organized illegal imports, demanding an immediate halt due to negative impacts on their local footwear industry.

Following the exposé, Dow and Sport Singapore issued apologies. A March 2025 follow-up report revealed that of the 400,000+ pairs collected, only about 70,000 (less than 20%) were actually repurposed, with the majority languishing in warehouses.

Associate Professor Duong Hai Minh from the National University of Singapore’s Department of Mechanical Engineering noted that shoes, composed of multiple materials, pose challenges for recycling due to difficulties in controlling the quality of recycled products and high processing costs.

CHAPTER 14.7

Ghana, Africa: Recycling in Name, Dumping in Reality?

The rise of “fast fashion” fuels a “replace with newer” consumption model. To enable rapid turnover and low prices, product quality is often sacrificed. Many garments and accessories are discarded after minimal use. However, when vast quantities of low-quality clothing and footwear flood recycling bins, even distribution to underserved communities cannot absorb them. Recycling is costly and economically unviable, potentially overwhelming the entire recycling system.

People often delude themselves into thinking others can handle what they cannot, shipping discarded clothing and shoes to developing regions under the guise of “textiles” or “used clothes” to clear their conscience.

Source: The Ocean Conservancy

This is a problem for old clothes and a challenge for shoes, which are similarly labeled as “textiles” and shipped overseas. In 2021, Australia’s High Commissioner to Ghana joined a local beach cleanup and was shocked to collect over 30 kilograms of shoes in under two hours, with more left behind. According to beach cleanup data provided by Ocean Conservancy to The Green Earth, shoes stood out in 2022 as the fifth most common marine debris item in Africa, totaling 50,781 pairs. Ghana led African nations, accounting for over 75% of the shoes collected1.

1. The Ocean Conservancy notes that the number of shoes collected across countries is influenced by factors such as the number of participants, frequency of cleanups, and the precision of data recording. Consequently, the actual number of shoes in Africa is estimated to be far greater than the reported 50,781 pairs.

Ghana hosts the world’s second-largest second-hand goods market. Greenpeace’s 2024 report, Fast Fashion, Slow Poison: The Toxic Textile Crisis In Ghana, reveals that the country receives an average of 15 million imported second-hand clothing items weekly. This means that in less than three weeks, the import volume is sufficient to provide one item per person nationwide. The issue is that approximately half of these items, due to poor quality (often plastic-based synthetic fibers), damage, or unsuitability for the local climate, cannot be resold or recycled. With inadequate disposal facilities, they end up in illegal landfills, are burned unlawfully, or are abandoned in rural areas and along coastlines.

Although Greenpeace’s report does not focus on shoes, its author, Sam Quashie-Idun, notes that textile marine debris includes shoes mixed with exported second-hand clothing, often without thorough sorting. Due to their poor quality, many of these shoes are ultimately discarded into the natural environment, gradually breaking down into microplastics with long-term ecological impacts.

Sam, born in Ghana, serves as the Head of Investigations at Greenpeace Africa. He is uncertain about when the surge in shoe debris began, but suggests it may be linked to recent restrictions on waste plastic imports in Asia and Southeast Asia, redirecting waste to Africa. He adds that Greenpeace has focused on Ghana, Kenya, and Tanzania for years, but countries like Nigeria, South Africa, and Uganda are similarly affected by imported second-hand clothing and shoes.

Photo Credit: Plastic Punch
CHAPTER 14.8

Recycled Shoes Reaching South America

Photo Credit: Skyfi

Chile can be seen as South America’s equivalent of Ghana, serving as a global hub for second-hand and unsold fast-fashion clothing, with tens of thousands of tonnes arriving annually from the United States, Europe, China, and Bangladesh. As in Ghana, resale is limited, and disposal is rampant. However, unlike Ghana’s coastal dumping, these waste items are “exiled” to the Atacama Desert, in quantities so vast they are visible from space.

Photo Credit: Skyfi

Recycling is inherently positive, but organizations responsible for recycling must enhance transparency to ensure that used shoes are processed appropriately, rather than burdening neighboring regions and undermining manufacturing industries in developing countries.

For consumers, before resorting to recycling, consider repairing shoes. Ultimately, avoiding impulsive purchases is a crucial step in protecting both your wallet and the environment.

CHAPTER 14.9

Shoe Care Tips

We’re not advocating for going barefoot in the name of environmentalism. While curbing impulsive consumption, it’s crucial to treat your shoes well to extend their lifespan, reducing waste and pollution. Here are some practical shoe care tips to get started, and we welcome your ideas to make shoes last longer and tread greener.

Keep Shoes Sparkling Clean

Trainers: Avoid washing machines or soaking overnight, as prolonged exposure can damage stitching and adhesive soles, or cause the shoe to soften and deform.

Hiking Boots: Don’t sun-dry after cleaning, as this can harm the surface and increase the risk of sole detachment due to thermal expansion and contraction. Air-dry instead, remove insoles, and stuff with newspaper to maintain shape.

Leather Shoes: Gently wipe with a leather-specific cleaner or damp cloth; never soak in water.

Canvas Shoes: Lightly brush with a neutral detergent; avoid vigorous scrubbing.

Shoes Need Skincare Too

Ventilation and Dryness: Store in a cool, well-ventilated area to prevent mould from dampness.

Avoid Direct Sunlight: Strong sunlight can cause leather to crack or fade.

Keep Shoes in Shape

Use shoe trees to maintain the shape, especially for leather shoes.

Shoes Need Exercise

Shoes left unworn for too long can harden, causing soles and adhesive to deteriorate and detach. Wear them at least every few months to keep the materials flexible.

Shoes Need Rest

Rotate your shoes to allow them to breathe and recover.

Real-Life Demonstration

Former New York City Mayor Bloomberg, a man of immense wealth, owns just two pairs of work shoes, each worn for a decade. Their longevity stems from meticulous care: alternating them daily allows the soles to recover and retain elasticity. When the soles wear thin, he replaces them rather than buying new shoes. He once told reporters, “These two pairs of shoes are perfectly comfortable; there’s no need to replace them.”

Acknowledgements:

Sarah Weller, Ocean Conservancy’s Senior Manager of the International Coastal Cleanup.
Roya Fox, Sr. Communications Manager, Ocean Plastics & Florida Program, Ocean Conservancy.
Sam Quashie-Idun, Investigations Manager, Greenpeace Africa
Richmond Kennedy Quarcoo, Founder & Executive Director, Plastic Punch (Ghana),
Spencer Awortwi, Project Coordinator, Plastic Punch (Ghana)
Yeungs(Sheeppoo)、My Nature Diary、蘇杏逢女士

RETHINK PLASTIC

 

QUESTION

 

How many pairs of shoes do you buy on average each year?
Count how many pairs of shoes are in your shoe cabinet. Are there any you haven’t worn even once in the past year?
When was the last time you maintained or cared for your shoes?